Marketing Information Zone: New Business On Your Doorstep

Monday, August 5, 2013

New Business On Your Doorstep

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New Business On Your Doorstep

Your company logo is more than just a pretty graphic; it is a visual representation of all that your company stands for, its products, services and ethos. Only a part of your branding strategy, your logo is an influential first impression of your business’ goals and values. Keeping your brand message consistent and clear will help reinforce customer recognition. Consistency of your logo’s appearance and message is vitally important across all your marketing collateral to help drive home your brand identity. So ensure you use your logo on your brochures, posters, banners, feather flags, letterhead, emails, newsletters, website and your social media platforms. Consider branding all your company vehicles so they are seen around your local area, this will ensure your company name gets well known or if budget allows, consider sponsorship of a local football team or event.

Know your USP

What does your company offer that your competitors don’t? You and your employees need to understand your service and why it differs from the rest. Being able to promote your strengths and special services will help you get noticed and win customers. Once you have them onside offering excellent value for money and high levels of customer service will encourage trust and brand loyalty. Everyone likes to support local business but if the service is poor customers will go outside their area.

Networking works

Join your local business organisations such as the Chamber of Commerce to help heighten your company’s profile. Use every networking opportunity as a way of promoting your company’s brand, products and services. If those in attendance don’t need your services, they will certainly know someone who does. People invest in people and simply talking face to face is the most cost effective way to gain positive PR and trust in your brand. These organisations are always looking for guest speakers so there are plenty of opportunities to speak about your business and its services.

Good local PR

Gaining good local PR by running a charity event or raising money for a good cause, like your local school, will get your business noticed. Offering your services free of charge is another excellent way to get noticed. Choosing to support a local charity for a year will expose your logo, brand and company name to all who come in contact with it. This positive exposure will strengthen your company’s reputation amongst your local community. 



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